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Not to my surprise I find that mobile marketing has both a digital definition as well as a traditional definition. In the digital definition it is as one would expect about marketing your business message through mobile devices. In the traditional definition there are moving billboards that are associated with mobile marketing. For our reference we are going to be talking about mobile devices and I think it is safe to say that when one thinks of mobile marketing now-a-days mobile devices are what come to mind.
The mobile industry certainly has grown quickly in the past three years. The iPhone coming to market was only the beginning. It did not take long for mobile applications to make the mobile device more useful to the consumers and with the flood of mobile applications consumers were able to find many different uses for their mobile device. Games and Entertainment were only the beginning. More useful applications like tools, utilities and resources also found their way to the mobile device.
As of December 2009 there were 285,610,580 mobile devices in the United States against a population of 308,505,000. Basically 91% of the population has a mobile device. Feel free to look at the Wikipedia article for more statistics worldwide.
With 91% of the U.S. population having a mobile device, and these devices having considerable capabilities, it is undoubtedly the next most significant source of information for the consumers and businesses alike. Using it as a phone is only the beginning. Email, Games, Entertainment, Texting, Instant Messaging, Browsing, Photos, Camera, Calculator, Calendar, Maps, Voice Recognition, News, Banking, Weather, Finance, Social Communities, and Radio are only the small fraction of what mobile devices are used at this time. Their capabilities will continue to grow and this mini-computer will have more use in our daily lives.
As an Internet and digital marketing agency we want to focus the rest of this article on how a business can use mobile marketing. We will focus on four specific areas and describe a starting point and planned progression over the next few years. Each of these areas has many details and this information is designed to be a summary.
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